Once again, Ferrari winery plays the role of sparkling partner of the women’s Alpine Skiing World Cup in Cortina d’Ampezzo, an unmissable event of the season that this year happens to mark the beginning of the road to the 2021 Alpine World Ski Championships. It was indeed the team of Fondazione Cortina 2021, OC of the downhill and Super G races of January 28-29, who asked Ferrari winery to partner up for the celebrations and the side events that will feature prominent guests against the exclusive backdrop of Cortina d’Ampezzo. The Trentodoc wines provided by Ferrari winery are considered the ”mountain bubbles” par excellance and for several years they have played a pivotal role in the most famous alpine ski resorts, capitalising on their fame as symbol of the Italian lifestyle. The party is due to start at 6 PM on Friday, January 27, in Angelo Dibona square, where the best athletes gathered for the bib draw for the downhill scheduled for the following day will be welcomed with a glass of Ferrari wine. On Saturday, January 28, the starting numbers for the Super G for the following day and the prizes for the downhill will be awarded during a ceremony starring Ferrari’s bubbles. On the morning of January 28-29, the liveliest moments of the races will see Ferrari winery not only on the podium to celebrate the winners with bottles of Ferrari Brut Trentodoc Jeroboam classic, but also in the VIP stand located in the finish area, where the guests of the OC will follow the races while tasting a wonderful menu created by 12 selected local restaurant owners accompanied by the bubbles of Ferrari Maximum Brut and the still wines produced in the Lunelli Estates. During the weekend, all eyes will be on Lindsey Vonn, who over the last two years came first in both disciplines, smashing the record of total wins in the World Cup in 2015. In the meanwhile, Italian fans will rest their hopes in Sofia Goggia, who will be on the hunt for her first victory on the hills surrounding Cortina; a success that would be even more thrilling if celebrated on Italian soil with the best Italian bubbles!
On January 27, 2007, glasses filled with Ferrari wine were raised to celebrate the opening of Eataly at the Lingotto building in Turin. Ten years and 34 toasts later – a number reflecting the Eataly openings in Italy and abroad, with the latest event held in Trieste on January 17 – the bubbles provided by Ferrari are still at the heart of the celebrations linked to this important anniversary. The celebrations will not only feature the cutting of the cake in all Eataly premises at 5:30 PM and the opening of a Ferrari Jeroboam bottle at the Lingotto building in Turin with Oscar Farinetti, founding father of the initiative, and Andrea Guerra, CEO, but will also involve all customers. Exclusive events and special offers will be addressed in particular to the visitors of Eataly Torino Lingotto and Roma Ostiense, who will be welcomed on January 27 with a glass of Ferrari Maximum Brut and a tasting menu developed by 10 different Michelin-starred chefs and accompanied by a series of selected wines, including the Ferrari Perlé Bianco Riserva. The event echoes the initiative held in Milan on January 18 that involved seven chefs. The food and wine tradition of Italy will be at the heart of this festive occasion open to all, with the aim of celebrating the values that Eataly has contributed to spreading in Italy and abroad over the last ten years.
Over the last few days, the new Ferrari Trento advertising campaign called “The Italian Tag” has hit the pages of the most important newspapers and magazines. With its contemporary take on deeply Italian values and symbols, the campaign is the product of the partnership between Ferrari winery and Armando Testa, a major player of the advertising creative industry. The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself - “The Italian tag” - has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event. The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world. The creative team led by Armando Testa has perfectly blended the soul of these two concepts to fully depict the special Italian Art of Living that Ferrari Winery conveys with its bubbles.
By climbing to the top of the ranking in the category “Best Traditional Classic Method in Italy”, Ferrari Brut Trentodoc seizes a new success in the customary yearly study performed by the specialist magazine Weinwirtschaft entitled “Top 100 wines of the year”. This achievement came as a result of the decision taken by a panel of judges that assessed the answers provided by importers, agents, distributors, and wine-making enterprises and cooperatives, who were asked to name their favourite wines in a survey carried out by the magazine. The full list featuring the top 100 wines will be published in the first 2017 issue of Weinwirtschaft, which will be released on January 13th.
Ferrari Trento makes its second consecutive appearance at the 68th Emmy® Awards, this year as The Official Sparkling Wine Partner. Ever wonder what it’s like behind the scenes at TV’s biggest night? Ferrari has insider photos of the red carpet, the exclusive black carpet, and the spectacular Governors Ball in the photo gallery. Some of the incredible talent on hand included Aziz Ansari, Claire Danes, Jeffrey Tambor, Padma Lakshmi, Sarah Paulson, John Travolta, Lindsey Vonn, Lisa Vanderpump and Barbara Lazaroff. Stars were treated to Ferrari’s flagship Brut upon arrival ― glittering flutes of Ferrari Trentodoc awaiting them on the black carpet. This stylish display was just one aspect of a memorable evening in which 10,000 glasses of Ferrari were served. Throughout the Emmy Awards celebration on Sunday, September 18, nominees and guests toasted the winners with Ferrari. "We are glad to bring a touch of Italian Lifestyle to this amazing event and toast the achievements of this year's Emmy nominees," stated Matteo Lunelli, President and CEO of Ferrari Trento who attended the Governors Ball. "It was fantastic to see these performers celebrating the Emmys with Ferrari Trentodoc and we are honored to support the incredible energy driving Television Arts & Sciences in America." Italy’s most awarded sparkling wine, Ferrari Brut recently earned the coveted “World Champion Blanc de Blancs” title at the Champagne & Sparkling Wine World Championships. The 68th Emmy Awards may be over, but follow these tips to make every occasion a sparkling one. Salute the winners with one final toast of Ferrari! Check out more pictures and happenings from the Emmys at #ToastFerrari and #Emmys.