The “Title and Cover of the Year” Ferrari Press Awards go to Il Manifesto and SportWeek, Frankfurter Allgemeine Zeitung conquers the “Italian Art of Living” award
Il Manifesto and SportWeek, the weekly information sports magazine of La Gazzetta dello Sport, are the winners of the 9th edition of the «Title and Cover of the Year» Ferrari Press Awards. Both newspapers will receive a prize consisting of 1,000 bottles of Ferrari Trentodoc. Il Manifesto won with the headline «Niente asilo» (No Asylum), which was printed on the front page published on September 3, 2015, together with the picture of young Aylan, a Syrian child found dead on the Turkish coast, who was portrayed in an image that moved the hearts of millions of people throughout the World. The jury motivated its decision with these words: «Impressive and appalling. The front page published by Il Manifesto perfectly conveys the enormity of this tragedy by combining, in an extraordinary symbiosis, the image of a lifeless and tiny body with a title made of two simple words charged with several meanings, one more brutal than the others: the end of all hope for a child who died while searching for hope». SportWeek conquered the title of «Cover of the Year» award thanks to a picture portraying a kiss between two men, an image that was accompanied by the headline «Chi ha paura di un bacio?» (Are you afraid of a kiss?) for a feature published on July 11, 2015, that explored the last remaining taboos of Italy. The jury’s motivation read as follows: «A most daring cover by SportWeek. You need a daring spirit to accompany a feature on homosexuality in sports with a cover showing a kiss between two men, who moreover are rugby players and therefore involved in what is considered one of the manliest sport of all». The «Italian Art of Living – Article of the Year» Ferrari Press Award, which is open to the articles published on foreign newspapers that succeeded in creatively enhance one or more aspects related to Italian lifestyle and the excellence of Made in Italy, went to Frankfurter Allgemeine Zeitung for its special issue devoted to Expo Milano 2015 and, broadly speaking, Italy. The winners were presented on Wednesday, May 11, at an evening hosted by Sarah Varetto, director of Sky TG24. The event gathered at Triennale di Milano several important stakeholders of journalism, culture, and business. Moreover, in line with the vocation of Ferrari Winery to be an ambassador of Italian Art of Living, the prize giving ceremony was followed by a debate on the values of Italian lifestyle and the way in which Italy is seen in the World, a discussion fuelled by the insightful input of two supporters of Italian values such as Luca Cordero di Montezemolo and Giovanni Malagò, respectively presidents of Alitalia and CONI, the Italian National Olympic Committee.
The winner of the “Italian Art of Living” Ferrari Press Award is the Frankfurter Allgemeine Zeitung, one of the most circulated and respected newspapers in Germany. This is the conclusion of the Ferrari Press Awards’ jury, which had to decide which foreign newspaper during the previous year had succeeded in originally or efficiently deepening the knowledge of public opinion on one or more topics related to the Italian Art of Living, i.e. all the beautiful, tasty, and well-made things that Italy can offer. The purpose of this initiative, which is promoted under the auspices of the Italian Presidency of the Council of Ministers, is to enhance Italian excellence, in line with the vocation of Ferrari winery, one of its most iconic ambassadors. Faz, the nickname used by German readers to identify the daily newspaper of Frankfurt, was selected by the jury from a pool of candidates composed of 230 international newspapers because of the special issue that it published in April 2015 and which was exclusively devoted to Italy. Taking Expo Milano 2015 as starting point, this special issue offered an 80-page love declaration to Italy, enhancing the excellences of Italy in several sectors. In the words of Alfons Kaiser, managing editor of the newspaper who will personally receive this award, anyone visiting Italy “comes back radically changed to his or her old life: is there any other country that can deliver such an experience?” A love declaration that was rewarded with a supply of Ferrari Trentodoc bottles and a first-hand experience of the Italian Art of Living in some of the most iconic and exclusive Belmond hotels in Italy. The award ceremony will take place on Wednesday, May 11, at Triennale di Milano, during an event hosted by Sarah Varetto, director of Sky TG24. The evening will also see the participation of Luca Cordero di Montezemolo, president of Alitalia, and Giovanni Malagò, president of the Italian National Olympic Committee (CONI), who will discuss the values of Italian lifestyle and Italy’s reputation in the World. Furthermore, the winners of the 9th edition of the Ferrari Press Awards “Title and Cover of the Year” will be unveiled during the evening. In the race for the “Title of the Year”, five newspapers will compete for victory and 1,000 Ferrari Trentodoc bottles at stake: Avvenire, Il Giornale, Il Manifesto, QN – Quotidiano Nazionale and Il Tempo. Four contenders will instead face off in the competition for the “Cover of the Year”, with L’Espresso (two covers), Panorama, Internazionale, and Sport Week competing to conquer the 1,000 bottles of Ferrari Trentodoc that will go to the final winner.
The best victories are not those you take for granted but rather those you have to fight for, like the fifth back-to-back championship title conquered by Juventus, the 34th national success in its history, an achievement that was celebrated with rivers of Ferrari Trentodoc. The mathematical certainty of this year’s championship win came on Monday, April 25th. The whole team celebrated this success by opening bottles of Ferrari Trentodoc specially prepared for the occasion and bearing a label showing the image of the 34th “scudetto” and #hi5tory, the hashtag chosen by the team that broke the internet for the entire day. Videos and pictures portraying the players while they celebrated this success with huge bottles of Ferrari Trentodoc have immediately started circulating on the web, seizing an incredible success among fans. Although this is not the first time that Juventus decided to celebrate a win with Ferrari, it is probably the most exciting celebration for Ferrari wineries, which started an official partnership with the football team at the beginning of this season as official supplier of the Juventus Stadium.
Ferrari Trento has partnered with The World's 50 Best Restaurants in order to celebrate the Art of Hospitality, the subtle alchemy created by the perfect balance among excellence of service, atmosphere and conviviality - the elements needed to provide a full restaurant experience. This partnership is in line with the values of Ferrari: the century-old symbol of the excellence of Italian sparkling wine, which represents the embodiment of a genuine lifestyle based on sharing and enjoying life. For years, these values have been recognized by the best restaurants in Italy, the main ambassadors of Ferrari winery. This recognition has now reached an international dimension. Not only is The World's 50 Best Restaurants ranking based on the votes of almost 1,000 independent experts, but its prestigious awards event has gathered the most innovative chefs, restaurant owners, and food lovers from the four corners of the planet over the last 15 years. After 14 years with London as its host city, The World's 50 Best Restaurants is moving to New York in 2016, The first stage of its global tour will see the awards take place at Cipriani Wall Street on June 13. In addition to being the official sparkling wine partner of The World’s 50 Best Restaurants Ferrari will also sponsor the "Ferrari Trento Art of Hospitality Award", which will recognize the restaurant that, according to the panel of experts, has elevated its service to create a unique experience, engaging its guests in a comfortable and yet stimulating atmosphere. “We are delighted to partner with The World’s 50 Best Restaurants to recognise the Art of Hospitality. As a producer of high-end sparkling wine and an ambassador of Italian lifestyle, we are uniquely positioned to celebrate this aspect of the restaurant experience: a glass of bubbles is synonymous with welcome and the toast is by definition an act of conviviality. Moreover, hospitality is traditionally very important in Italian culture” said Matteo Lunelli, President and CEO of Ferrari winery. William Drew, Group Editor of The World’s 50 Best Restaurants, said: “Hospitality is, of course, central to any great restaurant experience and we are thrilled to be celebrating this crucial aspect of the business in partnership with Ferrari Trento. The introduction of the Ferrari Trento Art of Hospitality Award coincides perfectly with our new location for 2016: New York City.” In order to provide further knowledge on the Art of Hospitality, Ferrari and The World's 50 Best Restaurants will host an event that will gather in Milan some of the most prestigious restaurateurs in the world on April 28. On this occasion, Italy will be represented by Massimo Bottura, the owner of Osteria Francescana, the restaurant that ranked No.2 in the world in 2015.
In just a few days the jury of the Ferrari Press Award “Italian Art of Living - Article of the Year” will gather to decide which newspaper article - among the 18 selected - has been the best in enhancing the value of Made in Italy and the Italian Art of Living. The candidate list includes international magazines such as the Financial Times, International New York Times, The Wall Street Journal Magazine, China Daily, El País, and others that during the year featured stories of Italian excellence related to big names operating in sectors that go from the fashion and design industry to the tourism and incoming sector, without forgetting the experience of Expo Milan 2015, the leitmotif of this year’s Ferrari Press Award. Ferrari Winery has always played the role of global ambassador of the Italian Art of Living and, in order to emphasize all the good and beautiful things produced in Italy, it has decided to create an Award to honor the international newspaper or magazine that best communicates the value of Italian culture, creativity, craftsmanship, sense of belonging, and wine and food tradition. For the third year in a row, this award will complement the Title and Cover of the Year Awards, focused mainly on Italian newspapers and magazines. In order to select the winners of these prestigious awards, Ferrari Winery has summoned a jury composed of ten Italian VIPs belonging to the cultural, institutional, journalistic, and entrepreneurial world, who over the next few days will choose the winner. The official prize-giving ceremony will take place at the end of May.