Over the last few days, the new Ferrari Trento advertising campaign called “The Italian Tag” has hit the pages of the most important newspapers and magazines. With its contemporary take on deeply Italian values and symbols, the campaign is the product of the partnership between Ferrari winery and Armando Testa, a major player of the advertising creative industry. The multi-subject campaign shines a new, modern light on the joy of experiencing and sharing the Italian lifestyle and elegance to the fullest, also on social media. Ferrari’s bubbles are the true stars and social enablers of every story featured in the campaign: each event enjoyed and tagged with Ferrari turns into an unforgettable event. The name itself - “The Italian tag” - has a twofold meaning: Ferrari Trentodoc represents the Italian label (or tag) par excellence and, at the same time, it suggests it can be used as a tag on social networks to share any enjoyable and festive event. The campaign targets an open and dynamic audience that understands and values the multifaceted language of photography and the instantaneity of the digital world. The creative team led by Armando Testa has perfectly blended the soul of these two concepts to fully depict the special Italian Art of Living that Ferrari Winery conveys with its bubbles.
By climbing to the top of the ranking in the category “Best Traditional Classic Method in Italy”, Ferrari Brut Trentodoc seizes a new success in the customary yearly study performed by the specialist magazine Weinwirtschaft entitled “Top 100 wines of the year”. This achievement came as a result of the decision taken by a panel of judges that assessed the answers provided by importers, agents, distributors, and wine-making enterprises and cooperatives, who were asked to name their favourite wines in a survey carried out by the magazine. The full list featuring the top 100 wines will be published in the first 2017 issue of Weinwirtschaft, which will be released on January 13th.
Ferrari Trento makes its second consecutive appearance at the 68th Emmy® Awards, this year as The Official Sparkling Wine Partner. Ever wonder what it’s like behind the scenes at TV’s biggest night? Ferrari has insider photos of the red carpet, the exclusive black carpet, and the spectacular Governors Ball in the photo gallery. Some of the incredible talent on hand included Aziz Ansari, Claire Danes, Jeffrey Tambor, Padma Lakshmi, Sarah Paulson, John Travolta, Lindsey Vonn, Lisa Vanderpump and Barbara Lazaroff. Stars were treated to Ferrari’s flagship Brut upon arrival ― glittering flutes of Ferrari Trentodoc awaiting them on the black carpet. This stylish display was just one aspect of a memorable evening in which 10,000 glasses of Ferrari were served. Throughout the Emmy Awards celebration on Sunday, September 18, nominees and guests toasted the winners with Ferrari. "We are glad to bring a touch of Italian Lifestyle to this amazing event and toast the achievements of this year's Emmy nominees," stated Matteo Lunelli, President and CEO of Ferrari Trento who attended the Governors Ball. "It was fantastic to see these performers celebrating the Emmys with Ferrari Trentodoc and we are honored to support the incredible energy driving Television Arts & Sciences in America." Italy’s most awarded sparkling wine, Ferrari Brut recently earned the coveted “World Champion Blanc de Blancs” title at the Champagne & Sparkling Wine World Championships. The 68th Emmy Awards may be over, but follow these tips to make every occasion a sparkling one. Salute the winners with one final toast of Ferrari! Check out more pictures and happenings from the Emmys at #ToastFerrari and #Emmys.
Tips from Ferrari Trento – the Official Sparkling Wine of the Emmys Celebrate the 68th Annual Emmy Awards like the nominees, by serving Ferrari, the Official Sparkling Wine of the Emmys. Host your own Emmys party and serve Ferrari Brut, the same bubbly the stars will be drinking at the Primetime Emmy Awards on September 18. Ferrari is no stranger to awards – this is their second appearance at the Emmys and they recently earned the coveted “World Champion Blanc de Blancs” title at the Champagne and Sparkling Wine World Championships. Ferrari Trento has some expert tips for planning the perfect Emmys viewing party: RED CARPET ARRIVALS Invite your guests to dress up in red carpet attire. Stage a red carpet arrival (AKA, the corner of your family room) and have a “photographer” on hand to enhance the “step-and-repeat” experience. AND THE ENVELOPE, PLEASE... Ask guests to predict the 68th Emmy winners before the show. Have them complete the official ballot before the show starts. The guest who chooses the most winners receives a prize (may we suggest a bottle of Ferrari to take home?) MAKE IT A SPARKLING ITALIAN APERITIVO PARTY Toast the nominees with perfectly chilled, beautifully presented bottles of the Official Sparkling Wine of the Emmys. Here’s how: Chill Ferrari Brut Trentodoc in your refrigerator overnight. Before the party, place bottles in ice buckets or large chill tubs. Serve at 45°F (or average refrigerator temp.) If you don’t have enough flutes, don’t worry! White or red wine glasses showcase Ferrari Trento’s beautiful bubbly profile and aromas even more. Complete the Italian theme by making a quick aperitivo. Arrange some authentic “buffalo” mozzarella, thin cut Parma ham (the highest quality cured prosciutto), crostini and fresh olives. Or try a surprisingly fashionable pairing with Ferrari Brut: order pizza margherita or flatbreads topped with tomatoes, “buffalo” mozzarella and basil. Share all your party pics and tips at #ToastFerrari #Emmys – and visit the official Emmys page for more news and tips!
After raising many glasses to several sports victories, including the most recent ones conquered by the Italian athletes at the Rio Olympics, Ferrari Winery will be the official supplier for the most prestigious golf tournament in Italy. Ferrari Winery partners up with “Open d’Italia Golf” on its 73rd edition, which will see the best golfers in Italy and in the World battling at the Golf Club Milano, in the Park of Monza from September 15 to September 28. Ferrari Trentodoc and the wines of Lunelli Estates will star in the welcoming events of what promises to be a dynamic tournament, with several famous golfers that will also take part in the Ryder Cup, the most prestigious golf competition in the World, which according to recent news will land in Rome in 2022. The still and sparkling wines produced by the Lunelli Group will be served at Villa Reale in Monza, during the press conference, as well as during the gala dinners and in the hospitality areas managed by the Italian Golf Federation, under the supervision of the three-Michelin-starred restaurant Da Vittorio. As for the prize-giving ceremony of the tournament, the athletes will celebrate with a Jeroboam-format Ferrari bottle. In this way, Ferrari Winery will provide the guests of the tournament with the special Italian Art of Living that characterises its products, adding a touch of style to an event already renowned for its prestige.