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Glasses of Trentodoc Ferrari for the guests of The Mountain Gourmet Ski Experience in Courmayeur

17 March 2017

Ferrari’s bubbles will sparkle up the Mountain Gourmet Ski Experience, the haute cuisine event that famous chef Heston Blumenthal will host in Courmayeur from March 17 to 19. Four internationally renowned chefs boasting 13 Michelin stars will cook special dishes for a selected audience that will have the opportunity to enjoy an exclusive weekend featuring haute cuisine meals, skiing, and several toasts with glasses of Trentodoc Ferrari, the mountain bubbles par excellence. The event will open on March 17, when a flute of Ferrari Maximum Rosé will welcome all guests to the Mountain Barbecue & Informal Dinner hosted at the Grand Hotel Royal & Golf. On Saturday, March 18, it will be time for the dishes of chefs Sat Bains, Claude Bosi, and Jason Atherton to take the stage during the Gourmet Dinner hosted at the restaurant La Chaumière, where the wine selected for the meal will be a Ferrari Perlé 2007. Then, the following night, the same chefs will offer a special menu at the Rustic Dinner served at Maison Vieille and accompanied by a Ferrari Perlé Rosé. Finally, on Monday, March 20, a special lunch will be served in Courmayeur’s symbolic building Caffè della Posta to wrap up the weekend, with a final toast featuring a Ferrari Maximum Brut. This event highlights once more the role of Courmayeur as gourmet capital of the Alps and, after becoming official sparkling wine supplier of the pearl of Mont Blanc, Ferrari Winery is proud to bring a touch of Italian style to such an international event and have the opportunity to join forces with world-renowned chefs such as Heston Blumenthal, who has recently been named winner of the Lifetime Achievement Award given by The World’s 50 Best Restaurants, the prestigious ranking that has been partner of Ferrari Winery since 2016.

Ferrari Winery ready to shine at Prowein to celebrate the success of its Ferrari Brut Trentodoc

dal 20 March 2017 al 17 March 2017

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The Art of Hospitality takes on an increasingly leading role in the high-end restaurant industry

17 March 2017

“A great service can save an ordinary dish, a bad service jeopardises even the best dish”: this quote by Massimo Bottura summarizes in a nutshell the conclusions of the debate held on March 6 at Identità Golose, the Italian congress dedicated to signature cuisine. Ferrari Trento is at the forefront of the discussion on the topic of hospitality through several initiatives, such as the gathering held at Identità Golose and the establishment of the Ferrari Trento Art of Hospitality Award in the framework of The World’s 50 Best Restaurants. The aim is to enhance the pivotal role played by the wait staff and the front-of-house staff in the restaurant experience. After an introduction by the president of Ferrari Trento, Matteo Lunelli, the stage of the Auditorium hosting the gathering in Milan was taken by the founder of Identità Golose, Paolo Marchi, who joined some relevant stakeholders of the international restaurant industry in an entertaining discussion on the topic of hospitality. Massimo Bottura of Osteria Francescana, Umberto Bombana of 8 e ½ Bombana in Hong Kong and Shanghai, Søren Ledet co-owner of Geranium in Copenhagen, Marco Reitano, sommelier of La Pergola in Roma and president of the association “Noi di sala”, Maurizio Saccani, operations director of Rocco Forte Hotels, and William Drew, group editor of The World’s 50 Best Restaurants all contributed to an enlightening discussion. Similarly to the congress on the Art of Hospitality organised last year by Ferrari Trento at Palazzo Serbelloni, in Milan, also on this occasion the panel of experts came to the conclusion that there is not a single recipe that can turn hospitality into a genuine art, but that the role played by the dining room is crucial. The importance of the harmony crafted between the dining room and the kitchen has been highlighted in addition to a common passion and a common pool of values. The team on the floor must have a thorough knowledge of what happens in the kitchen, in order to convey this knowledge to the customers with passion and confidence. On the side, Ferrari Trento displayed its effort in the enhancement of the role of hospitality by awarding two prizes to two VIPs of the Italian restaurant service industry: Marco Reitano, who won the “Premio Identità di Sala”, and Giuseppe Palmieri, who received the “Premio Le Soste Ospitalità di Sala”, as room and wine cellar director of Osteria Francescana. This prize was awarded during the gala dinner of the association “Le Soste”, held on March 6 in Milan.

Ferrari Trento and The World’s 50 Best Restaurants team up to celebrate the Art of Hospitality at Identità Golose

06 March 2017

Ferrari Trento has made its choice by joining forces with Identità Golose and becoming its main partner. By choosing one of the most important chefs’ congresses in the World, it aims to further develop its endeavour in  promoting the Art of Hospitality, which started in 2016 together with the partnership of The World's 50 Best Restaurants. The prestigious ranking has played the role of trendsetter in the international restaurant industry for more than ten years and, last year, it established the Ferrari Trento Art of Hospitality Award to pay tribute to the restaurant that, according to a panel composed of 1,000 expertise, offers outstanding hospitality, combined with the potential of arising both surprise and excitement among diners thanks to prime service, an extremely warm and entertaining atmosphere and, generally speaking, a memorable experience. In 2016, the award went to the New York restaurant Eleven Madison Park. The winner of this year’s award will be announced in Melbourne on April 5, during a gala where the names of the 50 Best Restaurants in the World will be officially unveiled. Building on the success of last year’s congress held at Palazzo Serbelloni in Milan, where famous stakeholders of the national and international restaurant and hotel industries gathered to tackle the topic of the art of hospitality, Ferrari Trento in partnership with The World's 50 Best Restaurants are proud to present a new gathering, having selected the valuable showcase provided by Identità Golose for this year’s event. The choice was made with the belief that the congress held in Milan represents a reference point for Italian cuisine and, therefore, the ideal forum to dwell on the magical chemistry created by the perfect balance of aspects such as service, hospitality, and conviviality. It is the strong bond existing between the winery and the Italian and international high-end restaurant industry – which has always been the main ambassador of Ferrari Trentodoc’s bubbles – that led to the idea of enhancing the importance of these aspects and, hence, the role played by the front-of-house and service staff. Furthermore, the concept perfectly matches the Italian lifestyle embodied by Ferrari: a glass of bubbles is a symbol of hospitality and a toast is a synonym for conviviality, two components that historically belong to Italian culture and tradition.

Cortina d’Ampezzo celebrates the upcoming Alpine Skiing World Cup with Ferrari’s bubbles

27 January 2017

Once again, Ferrari winery plays the role of sparkling partner of the women’s Alpine Skiing World Cup in Cortina d’Ampezzo, an unmissable event of the season that this year happens to mark the beginning of the road to the 2021 Alpine World Ski Championships. It was indeed the team of Fondazione Cortina 2021, OC of the downhill and Super G races of January 28-29, who asked Ferrari winery to partner up for the celebrations and the side events that will feature prominent guests against the exclusive backdrop of Cortina d’Ampezzo. The Trentodoc wines provided by Ferrari winery are considered the ”mountain bubbles” par excellance and for several years they have played a pivotal role in the most famous alpine ski resorts, capitalising on their fame as symbol of the Italian lifestyle. The party is due to start at 6 PM on Friday, January 27, in Angelo Dibona square, where the best athletes gathered for the bib draw for the downhill scheduled for the following day will be welcomed with a glass of Ferrari wine. On Saturday, January 28, the starting numbers for the Super G for the following day and the prizes for the downhill will be awarded during a ceremony starring Ferrari’s bubbles. On the morning of January 28-29, the liveliest moments of the races will see Ferrari winery not only on the podium to celebrate the winners with bottles of Ferrari Brut Trentodoc Jeroboam classic, but also in the VIP stand located in the finish area, where the guests of the OC will follow the races while tasting a wonderful menu created by 12 selected local restaurant owners accompanied by the bubbles of Ferrari Maximum Brut and the still wines produced in the Lunelli Estates. During the weekend, all eyes will be on Lindsey Vonn, who over the last two years came first in both disciplines, smashing the record of total wins in the World Cup in 2015. In the meanwhile, Italian fans will rest their hopes in Sofia Goggia, who will be on the hunt for her first victory on the hills surrounding Cortina; a success that would be even more thrilling if celebrated on Italian soil with the best Italian bubbles!