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History

RETROSPECTIVE OF A PASSION

“If you really want to make it
your own, re-conquer what
you have inherited from your
forefathers.”

(J. W. von Goethe)

THE DREAM
1902

The legend of Ferrari began with a man, Giulio Ferrari, and his dream of creating a wine in Trentino capable of competing with the best French Champagnes.

EVOLUTION
1952

As he had no children, Giulio Ferrari began looking for a successor to whom he could entrust his dream.

Among many candidates he chose Bruno Lunelli, owner of a wine shop in Trento. Thanks to his passion and entrepreneurial talent, Bruno Lunelli succeeded in increasing production without ever compromising on quality.

A FAMILY TRADITION
'70 - '00

Bruno Lunelli conveyed his passion to his sons; under the leadership of FrancoGinoand Mauro, Ferrari became the market leader in Italy and the nation’s celebratory wine par excellence.

In this period, some of the Company’s wines were created that were destined to go down in history: we are talking abount Ferrari Rosé, Ferrari Perlé and Giulio Ferrari Riserva del Fondatore.

AMBASSADORS OF THE ITALIAN ART OF LIVING
TODAY

The third generation of the Lunelli family is keeping the Ferrari dream alive.

MarcelloMatteoCamilla and Alessandro lead the company with the aim of combining innovation and tradition, taking Ferrari around the world as ambassadors of the Italian Art of Living.